I read E-Myth Revisited because it was recommended on this esteemed
newsgroup. It makes the point that enterpreneurs do not like risk. Buying a
franchise is less risky and better way to success. It didn't interest me
because I am not thinking of purchasing a franchise. I haven't the brains
and guts to start one. I was irritated by the longwindedness of the style.
An example of much tighter writing is "Selling the Invisible: A field guide
to marketing." by Harry Beckwith. I've just bought his other book too, "What
Customers Love." I am using brief (get-to-the-point) model for my own
writing. My interests are marketing (messaging/copywriting/video/web) and
selling for small business. I agree that Guerilla Marketing is a good one. I
first saw J. Conrad Levinson in the eighties and he just poured out ideas.
Of course, talk is cheap. Putting those ideas into practice is the tough
part. I am always interested in hearing how small businesses are marketing
themselves.
Just because I don't like a book doesn't mean it doesn't have value. I am
currently reading (and writing about) Getting Business to Come to You Paul
and Sarah Edwards. It's a how-to for the self-employed. I rate it as a good
overview. How to Become a Rainmaker by Jeffery J. Fox is poorly written but
has a couple of ideas. I recommend spending 15 minutes in the bookshop with
a pad and a pencil. I'm not sure if this next one counts as a business book
for this group but Writing Copy for Dummies by Jonathan Kranz looks pretty
good. I just cracked the spine this morning.
What about recommendations of useful and informative business blogs out
there?
Christopher