Divide and conquer?

[v***@yahoo.com]

my business approach is to divide my web business into as many small
self-sustaining websites as possible that can operate indepently. I
take this one step furthur in that i give each website a different name
and appearance so as not to appear to have any connection with my main
company.

The reason for this is I do not want some hackers to see how big my
company is and therefore be an easy target for extorhtion. Maybe i am
just paranoid, but I have read many cases of how easy it is to bring
down websites.

Another advantage of my approach is that I can create new websites that
essentially compete with myself. I copy the idea but change a few
things and resell it as something from a different company.

The probably of one of my small websites failing is higher than my main
company site failing, but the probably of all my websites failing is
very low! What do you think of my approach? Is there an official term
for my way of operating ? I figure it may not exist as very few
companies base all their livelihood on the internet.

[John A. Weeks III]

Post by v***@yahoo.com
The reason for this is I do not want some hackers to see how big my
company is and therefore be an easy target for extorhtion. Maybe i am
just paranoid, but I have read many cases of how easy it is to bring
down websites.

Yes, you are paranoid. There are too many juicy targets that are
poorly secured for a hacker to go after than to worry about some
fly-sized organization.

Post by v***@yahoo.com
Another advantage of my approach is that I can create new websites that
essentially compete with myself. I copy the idea but change a few
things and resell it as something from a different company.

But you have a big disadvantage in name recognition. You could
earn a great customer for one of these site-lets, but then have
little or no chance of them buying something else because they
never find one of your other site-lets. It takes on average 7
advertising impressions to get a customer. Why go though all
this effort to create all these brands when you could build a
single brand far faster and far cheaper? Make those 7 impressions
pay by turning it into repeat business.

-john-